Increase your advertising effectiveness

With a Phone Word the response rate from your advertising, especially radio will increase, maximising on your investment and getting the most out of the advertising dollar.

Studies in the USA has shown that by using a memorable Phone Word advertising effectiveness can increase by 300%, and sales boosted by between 30-200%*.

 

Increase sales/ new business

Your Phone Word gives you a new and easier way for your customers to contact you. Additionally a Phone Word also makes it easier for you to reach new customers.

 

Presence

Your Phone Word adds to your copmany profile by providing greater awareness and a level of professionalism. It is an important part of your marketing and customer service activities. Companies who use Phone Words have a greater presence in the market place and an advantage over their competitors.

*Sources

• September, 1998 Study, "Toll-free Numbers in Television Advertising" by Response Marketing Group
• December '98 - January '99 Study, "Toll-free Numbers in Radio Advertising", by Michael J. Motto Advertising
• March, 1999 Study, "Toll-free Numbers in Magazine Advertising" by Response Marketing Group
• Strategic Telemedia 1998 Market Research Study, "Trends in Toll Free"
• inter800.com Toll Free Directory
• December, 1998 DRTV article, "Experts Miss the Point About Vanity Numbers"
• Individuals, Inc.; PR Newswire; Alliance for Telecommunications Industry Solutions