Using the right Phone Word can bring great benefits to your business. Benefits include:
- Receive more calls - resulting in more business
- Make each advertising dollar spent more effective
- Savvy Marketing that works!
- Become a leader in your market
- Phone Words are tailored to your area of business
- Gain a competitive advantage by being exclusive
- Your Phone Word clearly describes your business
- Enhance your reputation
- Word of Mouth - "What's there number?"
- They might forget your name, but no one can forget your number
- Be part of an advertising network
Receive more calls - resulting in more business
By advertising your business with a Phone Word you will attract new customers that are more inclined to call you first as they will remember your Phone Word more easily than a competitor’s numeric telephone numbers.
A study held in the UK showed that 60% of people did not keep a list of supplier numbers* but if you have a catchy Phone Word you will be at the top of a potential customer’s thoughts when they require the service or product that you offer.
For example if you see a work van with 
13 LAWN written on it, then the next time you need your lawn mowed
you will easy remember that number and call ! It is much easier to
remember than 13 5296 -
13 LAWN will be the one you call because it will be the first number
you remember and you can use it to get the service you require at
the time.
Return
to TopMake each advertising dollar spent more effective
Leasing a Phone Word is cheaper than advertising your service in all your local newspapers and/or directories. Once your Phone Word is out there it differentiates you from everybody else.
This simple tool will make advertising more successful and increase the response rate to your advertisements, making your advertising much more cost effective.
Savvy Marketing that works!
A Phone Word is a positive brand message! Many companies are using this as animportant part of their marketing strategy. The Phone Word markets itself!
Your Phone Word will take TV, print and radio advertising to a new level by triggering qualified leads, generating more sales therefore increasing the advertisement’s effectiveness. Be sure to use your new Phone Word in all your advertising and correspondence to maximise on this benefit.
Become a leader in your market
It is proven that businesses with Phone Words grow faster. Be one of the first to adopt this concept in your industry, the faster you do, the faster you will obtain a competitive advantage in your market.
In Australia large companies have adopted Phone Words as part of
their own marketing strategies. Companies such as Telstra™ using
1300
BUSINESS, Foxtel using
1300 FOXTEL™, Qantas using
1300 QANTAS™, NRMA using
13 NRMA™ and National Australia Bank using
13 BANK are successfully using Phone Words in their advertising. If
big business has adopted Phone Words you know that it must be a successful
way to promote a business.
The even better news is that Phone Words are affordable for small companies too.
Phone Words are tailored to your area of business
Phone Words can be structured to suit any company or business operating in one or more cities or states. If you operate in a specific area, we can make sure you only receive calls from people who are only in the area that you service.
Additionally, we can tailor Phone Words to city, state and nationally for larger businesses.
You will have exclusive rights to your Phone Word in the specific
area that you operate in. For example if you are in a mowing business
and your Phone Word is
13 LAWN, no one else in your area will be able to use it.
Gain a competitive advantage by being exclusive
By utilising a Phone Word you will look more professional than your competitors. Once a customer knows your Phone Word they don’t need to use the Yellow Pages™. This means you won’t lose any customers who see many of your competitors listed together or be tempted by one of your competitor’s advertisements.
Your Phone Word clearly describes your business
If you are a plumber operating under the name SE Taylor and Son,
people don’t necessarily know that you are a plumbing business,
and can’t remember your name. Now if your phone number is
1300 PLUMBER, people know exactly what you do and more importantly
your phone number too!
Enhance your reputation
Your Phone Word gives your business a whole new sense of professionalism and status in the community. Why not convert your boring 'ordinary' phone number to an exciting Phone Word that describes the business you are in? It will make your business stand out amongst the crowd.
Word of Mouth – “What’s there number?”
If a customer is recommending your business to a friend you can guarantee that if you are using a Phone Word they get the company right and the phone number too!
They might forget your name, but no one can forget your number
If a customer needs to hire a portable loo for a work site and your
Phone Word is
1300 LOOHIRE, the customer will call you first when they need your
service simply because
1300 LOOHIRE is so easy to remember it will be the first number they
call. Even if they can’t remember your company name, they will
remember your number and call you again.
Be part of an advertising network
If you are using a Phone Word in a local area, then it is possible that another business similar to yours is operating using the same Phone Word in a separate area.
This is good news for you because they are actually advertising your Phone Word in their market too. If someone moves to your service area they will try the same Phone Words they used in their old area in their new area too. Don’t forget the word of mouth scenario will also work this way too.
If you want exclusive use of a Phone Word nationally, this is also possible.
RSS
1300 ASKHOW
